A friend recently pointed me to a wealth of stats that Microsoft has published on how accessible technology can be useful for all sorts of people.
The research is presented in two phases. The first phase looks at who is using computers and who is likely to benefit from accessible technology, and the second phase explores the potential for growth in who is using and who is aware of accessible technology.
In many places these numbers seem inflated according to what we're used to. For instance, it says that 25% of computer users have a visual difficulty that accessible technology might help. Of course these numbers aren't talking only of the blind and low-vision people that most research targets - they also include people who are color-blind or have deteriorating vision or other issues that are often not included in "disability." They also consider situational impairments (as has become increasing popular these days) - if I make a product that can be used non-visually, that product is likely to be more useful to someone in a car or while walking.
Overall, these studies are a great primer for businesses to see the market potential of supporting everyone. They can also serve as a heads-up for us researchers to make sure we're thinking about the many different people who could potentially benefit from new technology.
Access technology isn't just about supporting folks with specific disabilities, it's about supporting access.

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